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Run your clients’ ecommerce brands from one place

Every client brand gets all of Kreel: Creative Intelligence for its Meta and TikTok ads, Shopify, Google, Klaviyo and GA4 beside them, and your team’s own ChatGPT or Claude reading the same numbers. On top, Portfolio ranks the brands by what needs attention, and client reports go out as a link with your logo and colours.

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Portfolio for the Harbor & Co agency workspace, last 30 days, as a table of 11 client brands in needs-attention order, under the attention strip (4 brands off target or pace, 1 brand with a stale source, 3 reports due this week, 1 brand need re-auth): Coastline (“Meta needs re-authorization”), Ember Goods (“Meta sync failed 17 Sep 12:03”), Atelier Noma (“Google stale, last synced 14 Sep 01:50”), Northlight (“Revenue 8% behind September plan pace”) first, each row with its reason in words, freshness, 13-week revenue line, net revenue, MER, ad spend, orders and when its next report is due, in its own currency. Portfolio for the Harbor & Co agency workspace, last 30 days, as a table of 11 client brands in needs-attention order, under the attention strip (4 brands off target or pace, 1 brand with a stale source, 3 reports due this week, 1 brand need re-auth): Coastline (“Meta needs re-authorization”), Ember Goods (“Meta sync failed 17 Sep 12:03”), Atelier Noma (“Google stale, last synced 14 Sep 01:50”), Northlight (“Revenue 8% behind September plan pace”) first, each row with its reason in words, freshness, 13-week revenue line, net revenue, MER, ad spend, orders and when its next report is due, in its own currency.
Every client brand on one screen, sorted by what needs attention. Demo data, fictional brands.

Each client brand, with all of Kreel

Open any brand and you get the whole product. Its Meta and TikTok ads sit in the creative gallery, staged as Testing, Scaling, Winner, Fatiguing or Kill by that brand’s own rules, with AI tags showing which hooks, formats and angles return. Its Shopify sales, margin, customers and stock sit next to Meta, Google and TikTok spend and every Klaviyo campaign and flow. Brand Knowledge keeps each client’s targets, positioning and voice, so your AI answers about that client’s brand.

Agencies get one comparison a single brand can’t: each Klaviyo flow is measured against the median of the same flow type across your other brands, once you have five or more.

The lifecycle stage board for Northlight’s Meta ads: Testing (10 ads, €5,976), Scaling (2 ads, €1,087), Winner (8 ads, €4,890), Fatiguing (6 ads, €5,490), Kill (1 ad, €827), each column printing its rule with the brand’s numbers, under the precedence line (Kill > Fatiguing > Scaling > Winner > Testing, first match wins) and the efficiency bars (Cold bar: 2.6x (target), Warm bar: 4.1x, Retargeting bar: 6.2x, Account bar: 3.5x). Testing, Scaling and Winner, each with its ad count, spend, the rule it prints and its first ads, for Northlight.The lifecycle stage board for Northlight’s Meta ads: Testing (10 ads, €5,976), Scaling (2 ads, €1,087), Winner (8 ads, €4,890), Fatiguing (6 ads, €5,490), Kill (1 ad, €827), each column printing its rule with the brand’s numbers, under the precedence line (Kill > Fatiguing > Scaling > Winner > Testing, first match wins) and the efficiency bars (Cold bar: 2.6x (target), Warm bar: 4.1x, Retargeting bar: 6.2x, Account bar: 3.5x).
The lifecycle board, each column printing its rule. Demo data: Northlight, a fictional brand.

Every client brand on one screen

Each brand shows revenue, ad spend, MER, orders and new-customer share against the previous period, a 13-week revenue line, and month-to-date pace against its plan or targets. Brands stay in their own currencies, and Kreel only totals brands that share a currency, revenue rules and time zone. The ones that need you rise to the top, each with its reason in words (“Meta needs re-authorization”, “Meta sync failed 17 Sep 12:03”, “Revenue 8% behind September plan pace”, “15 critical findings”). A strip at the top counts the brands off pace, with stale data, with a report due or needing re-authorisation, and each count filters the list.

Small chips on every row say what’s ready and what isn’t: how fresh the data is, whether margin can be reported yet, which core email flows are missing, how many critical findings and approvals are waiting, and when the next report is due.

Northlight’s card in Portfolio’s cards view: its reason line (“Revenue 8% behind September plan pace”), the chips saying what’s ready and what isn’t (1 core flow missing, 3 critical · 8 warn, 4 to approve · 1 verdict), its next report and drafts to approve, and its pace against the September plan. Northlight’s card in Portfolio’s cards view: its reason line (“Revenue 8% behind September plan pace”), the chips saying what’s ready and what isn’t (1 core flow missing, 3 critical · 8 warn, 4 to approve · 1 verdict), its next report and drafts to approve, and its pace against the September plan.
One brand’s card: what’s ready and what isn’t. Demo data: Northlight, a fictional brand.
A short loop on Portfolio, last 30 days: Northlight’s card, its reason line saying revenue is behind the September plan pace, then Open, and the brand’s Performance page with its pace line (€71.6k of €145.5k September plan · 92% of pace · 14 days left) above net revenue €127,287 (+11.3%) and new customers 596 (-8.3%).
From a brand behind its pace to its Performance page. Demo data: Northlight, a fictional brand.

One morning email for every client

The agency daily digest lists every brand you follow in one email, busiest first, each on its own reporting date and in its own currency: findings, revenue, orders, ad spend, MER and contribution after ads. A brand whose day hasn’t landed yet shows as pending instead of holding up the email.

The agency daily digest settings on Portfolio (send hour, timezone) with today’s rows previewed: one row per client brand, busiest first, starting with Northlight, each with its findings, net revenue, orders, ad spend, MER and contribution after ads in its own currency and on its own reporting date; Atelier Noma, Coastline, Ember Goods show as pending data, their day not in yet. The agency daily digest settings on Portfolio (send hour, timezone) with today’s rows previewed: one row per client brand, busiest first, starting with Northlight, each with its findings, net revenue, orders, ad spend, MER and contribution after ads in its own currency and on its own reporting date; Atelier Noma, Coastline, Ember Goods show as pending data, their day not in yet.
The agency daily digest, every brand in one email. Demo data, fictional brands.

Client reports with your logo

When a client wants the numbers, each brand’s weekly brief goes out as a password-protected link with your agency’s logo and colours, in one click. For a fuller report, your AI writes it from a template (client weekly report, monthly board summary, quarterly business review) and, with approval on (the default on the Agency plan), holds it as a draft until an owner or admin approves it. Client contacts can get the weekly digest by email without a login. If a report needs fixing, a correction keeps the client’s link working.

Reports carry a small “Powered by Kreel” and live on reports.kreel.ai, so they’re branded, not white-label.

A hosted weekly performance report from Harbor & Co for Northlight, Thursday 10 to Wednesday 16 September against the week before: store revenue €31,905, ad spend €8,438, MER 3.78× against a 4.38× plan, and Meta’s own CPA of €44.00. A hosted weekly performance report from Harbor & Co for Northlight, Thursday 10 to Wednesday 16 September against the week before: store revenue €31,905, ad spend €8,438, MER 3.78× against a 4.38× plan, and Meta’s own CPA of €44.00.
A client report as the client opens it. Demo data: Northlight, a fictional brand.

Access scoped to the brands each person works on

Invite strategists, media buyers and freelancers as admins, members or viewers. Owners and admins see every brand; members and viewers see only the brands you give them. A client who wants to log in gets a viewer seat for their own brand, and viewers are read-only: an AI connection or API key a viewer creates can only read their own brand. The audit log records who changed access, connections and billing, and the agent activity log records every call an AI made.

The Team page for the Harbor & Co agency workspace, each member with their role and brand access: Sofia Harbor, owner, all brands; Maya Chen, admin, all brands; Jonas Berg, member, all brands; Aino Rantanen, member, Northlight and Coastline; Clara Duarte, member, Northlight, Ember Goods and Verdant Home; Ingrid Solberg, viewer, Northlight. The Team page for the Harbor & Co agency workspace, each member with their role and brand access: Sofia Harbor, owner, all brands; Maya Chen, admin, all brands; Jonas Berg, member, all brands; Aino Rantanen, member, Northlight and Coastline; Clara Duarte, member, Northlight, Ember Goods and Verdant Home; Ingrid Solberg, viewer, Northlight.
Roles, and the brands each person can see. Demo data, fictional brands.

Priced per brand, with every feature

Team is €249 a month for 3 brands and 5 seats. Agency is €499 a month for 10 brands and 10 seats, with extra brands at €39 a month and extra seats at €19. Every plan has every source and every feature, Portfolio and client reports included, and the 14-day trial has the whole product. Client logins use seats; report links and digests don’t. Running more than 20 brands? Talk to us about Scale.

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Ask it in your own AI

Ready-made prompts and the question each answers
PromptThe question it answers
Portfolio pulseWhat changed across my clients this week, and who needs attention first?
Creative fatigue checkWhich of this client’s Meta ads are wearing out, and which should be replaced first?
Flow performance auditWhich client’s flows are behind my other clients’?
Client weekly reportDraft this week’s update for one client and hold it for my approval.

Every prompt runs in your ChatGPT or Claude. Kreel never writes to your clients’ stores or ad accounts.

A mock Claude conversation running Kreel’s portfolio pulse: it ranks the five fictional client brands that need attention over the last 30 days, each with its reason, and keeps every brand in its own currency. A mock Claude conversation running Kreel’s portfolio pulse: it ranks the five fictional client brands that need attention over the last 30 days, each with its reason, and keeps every brand in its own currency.
Your own Claude, running the portfolio pulse. Demo data, fictional brands.

What it needs

  • Two or more brands for Portfolio to have something to rank.
  • Shopify on each brand for revenue, orders and MER, plus whichever ad and email platforms the client uses.
  • Monthly targets or a budget plan per brand for pace and the “off pace” filter.

Questions about Kreel, answered plainly

All questions

Can my clients log in?

Yes, as viewers who see only their own brand. Each client login uses a seat. Sharing a report link or sending the weekly digest doesn’t.

Is it white-label?

No. Reports carry your logo, name and colours with a small “Powered by Kreel”, on reports.kreel.ai, with no custom domain.

Can a freelancer see only two of my brands?

Yes. Give them member or viewer access to just those brands.

What happens to our data when we disconnect or leave?

Disconnecting a source deletes its credentials at once and stops syncing; its data is kept for 90 days in case you reconnect, then purged. Deleting a brand purges its data and stored files. Published reports stay until you delete them, and they go dark if your subscription lapses.

Kreel was built inside an agency. Who can see our clients’ data?

In your workspace, you choose who sees what: owners and admins see every brand, members and viewers only the brands you give them. Kreel’s terms commit it to protecting your confidential information and disclosing it only to personnel who need it to provide the service. Under the data processing agreement, Kreel processes personal data only on your documented instructions, and the personnel authorised to process it are bound by confidentiality.

Run every client brand from one place.

Start free trial Book a demo

14 days free. A card is needed to start, and nothing is charged until the trial ends.