Everything we ship.

July was about finishing the job: reports you can share, numbers you can compare, and a product that fits more kinds of brands.

Hosted reports. Your agent can now publish a finished report straight to a link on your brand’s own subdomain, password-protected and frozen at publish time. Send the link instead of a file.

Comparisons you can trust. Period-over-period deltas are now consistent across the whole product, and they only appear when the comparison period has complete data. No more deltas computed against half a week.

Countries, products, and your revenue basis. Performance breaks down by country and by product, both matching your totals exactly. And each brand can choose how revenue is read, so Kreel speaks your definition.

Email analytics, rebuilt. Open and click rates now match Klaviyo’s own reporting exactly, with campaign and flow detail views in the dashboard.

Two years of history. New connections now backfill two full years. Recent data lands in minutes so you’re productive right away; deeper history fills in behind it.

Portfolio. Every brand in your workspace on one page, each with its key numbers and how they moved. Agents get the same overview in a single call.

Shopify is optional. Ads-only and email-only brands are now first-class: connect what you have and the product adapts, honestly showing what’s connected and what isn’t.

Creative Intelligence, round two. Clearer lifecycle stages, cold/warm/hot audience views, and insight into whether your winning creative angles are actually getting the budget.

Also new: a full documentation site at docs.kreel.ai.

June was the biggest month since launch. Here’s what shipped.

A redesigned dashboard. The whole app moved to a cleaner, faster design. Light by default, with full dark mode.

Creative Intelligence. A new workspace for your ad creatives. Every image and video is analyzed and tagged (hooks, angles, formats), tracked through its lifecycle from testing to scaling to fatigue, and shown alongside its performance. We now store your creative assets ourselves, so nothing disappears when a platform link expires.

Workspaces, brands, and seats. Invite your team, control who can see which brand, and manage everything from one workspace. Pricing follows what you actually use: brands and seats, no usage limits.

Simpler agent access. One API key now covers every brand you can access, and supported agents can connect by URL with a standard sign-in instead of pasting keys around.

Deeper Google Ads data. Keywords, ad groups, individual ads, Shopping and Performance Max products, and impression share are now synced and available to your agents.

Revenue you can trust. Refunds are now handled the way your finance view reads them, so Kreel’s numbers reconcile with your store. Every surface, from dashboard to agent, gives the same answer.

Brand Knowledge Base. Each brand gets a persistent home for the context that numbers can’t carry: positioning, strategy, competitors, and the learnings your agents pick up along the way. Agents read it, write to it, and get smarter about your brand over time.

Kreel’s agent surface has supported reusable prompts since the early data-layer phase. Today we’re publishing those workflows in two additional forms.

The /prompts page is the canonical reference for reporting, health, audit, planning, onboarding, and preview draft workflows. Supported workflows are also published as Kreel Playbooks for compatible agent environments.

The catalog is one access layer on top of Kreel. Each workflow can use the same connected performance model and, where relevant, the selected brand’s persistent Knowledge Base.

Today we’re opening the first Kreel beta foundation.

• Connect Shopify, Klaviyo, Meta Ads, and Google Ads.
• Keep each brand’s connected data in one isolated workspace.
• Access the first reporting workflows through the supported agent and CLI surfaces.

This entry records the initial connection layer. Dashboards, Brand Knowledge, creative intelligence, and hosted reporting were added in later product work. If you’d like to try Kreel, create an account.