Product

The evidence, context, and tools behind better ecommerce decisions.

Kreel starts with the complete ecommerce view. Then it helps your team understand creative, preserve brand knowledge, investigate with AI when useful, and turn decisions into durable reports.

One workspace for the whole ecommerce picture

Connect Shopify, Meta Ads, Google Ads, and Klaviyo. Review store outcomes, paid acquisition, products, countries, creative, and email without reconstructing the week across separate platform dashboards.

Is this brand up or down, and against which comparison window?

Which products and which markets carried the period.

What lifecycle contributed beside acquisition.

Creative intelligence in business context

Ordinary performance reports tell you what an ad spent and returned. Kreel helps your team understand the idea inside the asset, compare it with other creative, and decide what to make next.

Every Meta asset the brand ran, in one place.

Compare assets by hook, angle, format and product.

Which assets are scaling, weakening or ready for review.

Asset-level delivery for supported Google formats.

Brand Knowledge that compounds

Positioning, ideal customer, voice, competitors, targets, constraints, and confirmed learnings stay attached to the brand, so the next review begins with context instead of a blank page.

What the next analysis already knows about this brand.

A finding the team confirmed, ready to be reused.

AI assistance without handing over the decision

The dashboards are a first-class working surface. When useful, use Kreel from ChatGPT's plugin marketplace, connect Claude, or bring another supported client to the same permission-scoped model and confirmed brand context.

One endpoint, scoped to the brands the caller can reach.

A real ChatGPT answer grounded in Kreel data and source coverage.

Use AI for the groundwork

Retrieve evidence, compare periods, classify creative, find relevant context, structure a learning, or draft an explanation.

Keep people responsible for the outcome

Your team interprets the evidence, chooses the action, confirms the learning, and approves what gets published.

A report is the record of a decision, not the beginning of the work

After your team reviews and approves the story, publish a protected report and keep every version beside the brand that produced it.

View a real sample report

Every version you have published, with aggregate viewing activity.

Portfolio control for teams running more than one brand

See which brands need attention, whether their sources are ready, and which people can reach each workspace.

Which brand needs attention this week.

Whether the evidence behind an answer is actually ready.

Defined numbers

The same evidence, with the definitions visible.

Kreel retains the provider history a comparison needs, normalizes the reporting semantics, and serves the same governed model to dashboards, approved AI clients, Brand Knowledge, and reports.

Ingest: Incremental Shopify, Klaviyo, Meta, and Google syncs retain the history required for comparison and reporting.
Normalize: Orders, customers, campaigns, flows, creative performance, and revenue policies use explicit shared definitions.
Serve: Purpose-built dashboards and compact agent/API surfaces read from the same model.
Deliver: Reports and their durable assets are published back into the owning brand workspace.

For builders

A single schema, already normalised.

Under the workspace is a compact schema for orders, customers, campaigns, flows, and cohorts. Your team and its approved AI clients work from the same defined fields.

28 queryable tables + purpose-built views

{
  "range": "2026-04-11..2026-04-17",
  "workspace": "demo-brand",
  "totals": {
    "revenue":     84210.00,
    "orders":           612,
    "aov":          137.60,
    "returning":     41.3
  },
  "channels": {
    "direct":        38210.50,
    "google_ads":    18044.20,
    "meta_ads":      16892.10,
    "klaviyo_flows": 10012.30,
    "other":           1051
  },
  "top_products": [
    { "sku": "SER-01", "rev": 12044, "qty": 86 },
    { "sku": "CRM-02", "rev":  9872, "qty": 74 }
  ]
}

{
  "segments": {
    "new":           341,
    "returning":     271,
    "vip_gte_3":      58
  },
  "cohorts": [
    { "month": "2026-02", "size": 420, "m1_ret": 0.38 },
    { "month": "2026-03", "size": 512, "m1_ret": 0.41 }
  ],
  "aov_by_segment": {
    "new":       124.50,
    "returning": 158.90,
    "vip":       234.10
  }
}

[
  { "id": "23856…01",
    "name": "summer-launch",
    "spend":   4200.12,
    "clicks":   18204,
    "purchases":   301,
    "roas":       4.02,
    "attributed_revenue": 16884.50 },
  { "id": "23856…02",
    "name": "retargeting-core",
    "spend":   2810.00,
    "clicks":   11048,
    "purchases":   172,
    "roas":       2.88,
    "anomaly": "spend +31% vs 7d avg" }
]

[
  { "id": "welcome-01",
    "triggered": 1104,
    "opened":     682,
    "placed_order": 78,
    "revenue":   4210.50 },
  { "id": "browse-abandon",
    "triggered": 2208,
    "opened":   1104,
    "placed_order": 91,
    "revenue":   5802.10,
    "aov_delta_vs_baseline": "+€12.40" }
]