Are you still advertising a product that’s about to run out?

Kreel works out the days of stock left for every product and shows the Meta ad spend still pointed at the ones running low. The same pages show what sold, what was discounted, what came back and which markets are growing.

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Northlight’s Inventory table in needs-attention order, under the line “2 of 3 at-risk products have Meta ad links; Meta only, tagger-dependent”: Polar Barrier Cream, stockout risk, 42 in stock at 9.64 a day, 4.36 days of cover, alert critical, 330.99 a day of linked Meta spend; then Solstice Lip Oil (stockout risk, warn), Nordic Neck Cream (dead stock, warn), Northlight Gift Card (untracked), and more products with their stock, velocity and days of cover. — Days of cover by product, with the one about to sell out flagged. Demo data: Northlight, a fictional brand.

Days of cover for every product

For each product, Kreel takes the sales of the last 28 complete days, works out the daily velocity and divides the stock on hand by it. Kreel flags products at or under your threshold (14 days unless you change it), marks them critical at half that, and flags stock that isn’t selling as dead stock. Where a Meta ad links to the product, the row shows how much is being spent on it per day, for example €330.99 a day on a product with 4.36 days of cover.

Linked ad spend covers Meta only, and it depends on Kreel’s creative tagger having linked the ad to the product. Kreel flags the problem; pausing the ad is still your call.

Northlight’s Inventory table in needs-attention order, under the 14-day threshold and the line “2 of 3 at-risk products have Meta ad links; Meta only, tagger-dependent”: Polar Barrier Cream, stockout risk, 42 in stock at 9.64 a day, 4.36 days of cover, alert critical, with 330.99 a day of Meta spend on ads linked to it; then Solstice Lip Oil (stockout risk, warn, 50.03 a day linked spend), Nordic Neck Cream (dead stock, warn), each with its stock, velocity and days of cover. — Products about to sell out, flagged, with the Meta spend still going to them. Demo data: Northlight, a fictional brand.

Return rates against the store average

The Products table shows each product’s return rate (refunded units over units sold in the period) as a multiple of the store average. Kreel flags the products well above it, as a warning at twice the average and as critical at three times, with minimum volumes so a quiet week doesn’t set it off. If the product is still advertised on Meta, the flag says so and shows the spend per day.

A high-returns finding on Northlight’s Products page, last 30 days: “Tundra Eye Balm refunded 17.39% of units sold (36 of 207), 2.6× the store's 6.74%”, above the products table its Show me button filtered to Tundra Eye Balm, whose return-rate cell reads 17.4% 2.6× store average Actively advertised · €29/day. — A return rate far above the store average, on a product still advertised on Meta, and the finding that flagged it. Demo data: Northlight, a fictional brand.

Every product, with its margin in the same row

Units, revenue net of discounts and refunds, discounts, refunds, product cost, margin, margin % and cost coverage for every product, with a delta against the comparison period. Tick up to five products to plot them against each other day by day. Revenue here is merchandise only, so it excludes shipping.

Northlight’s Products page, last 90 days: the chart plotting Aurora Renewal Serum, Polar Barrier Cream, Midnight Ritual Set day by day, above the products table with product, units, revenue, cogs, margin, margin %, cost coverage for each product, the three plotted ones ticked. — Every product with its margin and cost coverage. Demo data: Northlight, a fictional brand.

Markets by revenue, orders and AOV

Revenue, share of total, orders and AOV by shipping country, with each market’s change against the comparison period and a chart of the top markets over time. Tick a few countries to compare them directly.

Northlight’s Countries page, last 90 days against the same period last year: the chart plotting 🇫🇷France and 🇩🇪Germany over time, above the revenue by country table with net revenue and its change against last year, orders and AOV, from TOTAL (€363,724 ▲ +2.4%) down. — Markets by revenue and AOV, against last year. Demo data: Northlight, a fictional brand.

Also on this page

One product, counted once.: Duplicate Shopify listings that share a SKU merge into one product, and samples, gift cards or anything you tag can be left out of product numbers.

Ask it in your own AI

Ready-made prompts and the question each answers
Prompt	The question it answers
Product breakdown	Which products drove revenue last month, and which were discounted or refunded most?
Country breakdown	Which markets grew this quarter, and what’s AOV by country?
Investigate a finding	This product is about to stock out. What’s driving it, and what’s still being spent on it? (Press Ask on the finding.)
In your own words	What do customers buy after the Aurora Renewal Serum? Which products are bought together?

The last row is a free-form question. Your AI answers it from Kreel’s product journey and market basket tables; there’s no dashboard page for it.

Every prompt runs in your Claude or ChatGPT. Kreel never writes to your store or ad accounts.

A mock Claude conversation: asked what customers buy after the Aurora Renewal Serum, it queries Kreel’s product journey and market basket tables, says how many first-time buyers of the serum came back, and ranks the products in their second order by share. — A question about second orders, in your own Claude. Demo data: Northlight, a fictional brand.

What it needs

Shopify, with inventory tracked in Shopify for days of cover.
Product costs (optional) for the margin columns.
Meta Ads (optional) for the linked ad spend and the “actively advertised” flag.

Questions about Kreel, answered plainly

All questions

Does Kreel pause the ads when stock runs low?

No. Kreel never writes to Meta or Shopify. It shows the spend going to the product and flags it; you or your media buyer decide.

Why doesn't the Products total match the Performance headline?

Product revenue is merchandise only and leaves out shipping, which can’t be split across products. The Performance headline follows the revenue rules you set for the brand.

Does the linked ad spend cover Google and TikTok?

No. Linked ad spend covers Meta only, and it relies on the creative tagger linking each ad to a product, so the page says how many at-risk products have a link.

We sell the same products in two stores. Do they count twice?

No. Listings that share a SKU merge into one product across the brand’s stores, and you can merge, split or exclude listings by hand.

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