Audit

creative_fatigue_check

Detect creative fatigue on active Meta ads.

Arguments

None.

Template

Check for creative fatigue. Use `get_creatives` with platform='meta', filters={{"status": "ACTIVE"}}, then `compare` each creative's last-7d CTR vs its prior-7d CTR. Flag any creative with >20% CTR drop or frequency > 3.5.

Claude Code

Available in the @kreel/skills plugin as:

/kreel:creative-fatigue-check