draft_google_rsa

Arguments

• brief

Template

Generate a paste-ready Google Responsive Search Ad from this brief: {brief}. This workflow may read data and generate copy, but it must not create, edit, upload, or activate anything in Google Ads or any other platform.

If more than one brand is reachable, call `list_brands` first and ask the user which brand to use. Pass the selected `brand` on every later call.
1. Call `get_brand_context` once and use the saved positioning, ICP, brand voice, competitors, and durable learnings when present.
2. Call `get_performance` with platform='google', entity_type='campaign', and date_range={{"days": 30}} to ground the draft in current performance. Use `get_entities` with platform='google' and entity_type='campaign' only when campaign names or channel types help interpret the brief. Do not invent keywords or evidence that the brief and read results do not provide.
3. Return a structured RSA artifact with exactly 15 distinct headlines of at most 30 characters, exactly 4 distinct descriptions of at most 90 characters, optional pinning suggestions with a reason, the intended keyword or message theme for each asset, and a character-count table. Include assumptions and flag any claim that needs human substantiation.

Finish with this exact disclosure: This is a draft for you to paste into Google Ads. Nothing was created, uploaded, changed, or activated anywhere.

Claude Code

Available in the @kreel/skills plugin as:

/kreel:draft-google-rsa <brief>