Planning

budget_reallocation

Where to shift budget for maximum marginal ROAS.

Arguments

None.

Template

If more than one brand is reachable, call `list_brands` first and pass `brand` on every call.

Recommend budget reallocation. Rank campaigns by marginal ROAS over the last 14 days — revenue per incremental unit of spend in the account currency. Identify 2-3 campaigns to pull from and 2-3 to push into. Use `get_performance` at campaign level and explain your logic briefly per pair.

Claude Code

Available in the @kreel/skills plugin as:

/kreel:budget-reallocation