Planning

budget_reallocation

Where to shift budget for maximum marginal ROAS.

Arguments

None.

Template

Recommend budget reallocation. Rank campaigns by marginal ROAS over the last 14 days — revenue per incremental euro of spend. Identify 2-3 campaigns to pull from and 2-3 to push into. Use `get_performance` at campaign level and explain your logic briefly per pair.

Claude Code

Available in the @kreel/skills plugin as:

/kreel:budget-reallocation