Audit

audience_saturation_review

Look for audience saturation signals on Meta ad sets.

Arguments

None.

Template

If more than one brand is reachable, call `list_brands` first and pass `brand` on every call.

Review audience saturation on Meta. For each ad set with spend in the last 14 days, compare reach growth vs spend growth - a flat reach with rising spend is the saturation signal. Use `get_performance` with platform='meta', entity_type='adset', date_range={{"days": 14}} for current reach and spend, then call it again for the prior 14-day window (compare_to_previous is not supported at ad-set level) to read the trend.

Claude Code

Available in the @kreel/skills plugin as:

/kreel:audience-saturation-review